It is true that millennials often have a reputation for
being low-commitment people, not wanting to follow the norm, but it is also
true that they can overcome these stereotypes and lead a lucrative business,
such as real estate. If you are a millennial real estate agent, here are some
tips offered by
real estate coach Luther Ragsdale that you should take into
account if you want your business to grow and achieve success within the
market.
Use old school
marketing methods
The result of growing alongside technology is that you are
likely to be a professional at using social media and the latest software to
establish valuable connections and expand your network. However, as real estate
guru Luther Ragsdale points out, this is not enough to grow your business.
Traditional marketing techniques remain an essential part of real estate
success, and those include: mailing cards, attending and speaking at real
estate events, and inevitably meeting many people face to face.
You must remember that it is one thing to
create an online relationship and another, very different, to build that relationship in face-to-face
meetings where you really know potential customers and establish a relationship
of trust.
Build your personal
confidence
If you don't feel comfortable promoting yourself and
promoting your business outside of social media, then do what you need to do to
develop that trust. Options available include hiring a coach, making calls, and
practice videos. Any activity is good, try to find a way that suits you, the
important thing is to start taking actions, as each one will help you grow
positively.
After starting with those strategies you will realize that
potential customers actually want to hear what you are going to say. Be present
and soon you will find yourself receiving more calls from people who want to
hire you as their real estate agent.
Work hard (not optional)
If you really want to be successful in the real estate
industry, you can't just rely on technology, make a few calls, and hand out
business cards. In other words, doing what everyone does is not a guarantee.
Instead,
Luther Ragsdale recommends focusing on creating a brand with which you
develop long-term relationships, because this business is not just about
achieving a transaction, but getting references and being specific about to the
market you want to reach and all that requires work.
Find out how to reach your target audience, how to interact
with these people effectively, build credibility, make their needs a priority,
and provide top-notch service. All this will make you choose yourself as a
professional and recommend you with your friends or family.
All of the above implies being well informed about your local
market, reaching the right people at the right time and facing daily challenges
to achieve your goals.
Being a successful millennial in today's real estate world
is possible. Don't let your age get in the way of growing a successful real
estate business. Combine your best technology skills with proven, traditional marketing
techniques, invest in building your confidence and personal brand, and work
hard. Your real estate business will grow and your age will not be an impediment.
