How to Build Your Real Estate Blog

The internet is by far the most popular way for buyers to look for the right home and find the right real estate agent. A 2018 publication by the National Association of Realtors revealed that 93% of prospective homebuyers look online for property information, and 73% did so on a mobile device. That means, digital marketing is no longer optional for successful real estate agents. Whether you are starting a brand-new blog for your real estate business or looking for guidance to spruce up a blog that’s been a bit neglected, Atlanta real estate coach Luther Ragsdale is here to help. With these great real estate blog ideas, you’ll be able to hit the ground running and never look back.

If you do not have an online presence in today’s real estate market, you’re missing out on a wide audience. Writing a blog is a great way to stay in touch with your customers and harness the power of content marketing. Many real estate agents are so focused on obtaining actively searching leads, they neglect the tons of people in the early stages who hop online to research the answers to their questions. The right real estate blog ideas can generate a stream of valuable content that will attract readers and build your local following.

To be a successful real estate agent, you need to constantly generate real estate blog ideas for your website. Maintaining a real estate blog that attracts and educates home buyers and sellers in your area will build your reputation and credibility, providing you with a chance at closer engagement with potential leads. Creating content about your immediate neighborhood, especially in a market sector where you are operating is a great real estate blog post idea that will help you to generate traffic and leads. For instance, Luther Ragsdale often writes about Atlanta local attractions. The truth is, you are not only selling homes, but you are also selling experiences people will have when they buy homes in such a community. Another great real estate blog post idea includes writing on the best places to eat in the environment, best parks in the area, best golf course communities, best coffee joints, local getaways and day trips.

Interactivity is one of the best ways to make readers keep coming back. You can create real estate blog post ideas from popular questions that people ask in the real estate niche, or you can encourage a dialogue that will build a relationship with potential clients by asking your readers for their real estate questions. For more real estate blog ideas, visit Luther Ragsdale blogs.