Non Traditional Real Estate Platforms

Real estate is just starting to see its potential for tech-driven innovation and disruption in the US. With thousands of properties being bought and sold every weekend, standing out from the crowd has become harder for real estate agents. In this article, Atlanta based real estate coach and CEO Luther Ragsdale explores how real estate has changed and where it might go from here.

While new technologies promise an immersive, unprecedented buying experience, increasingly sophisticated buyers have grown accustomed to getting more detail about properties than ever before. The current real-estate landscape offers unprecedented information for buyers and a myriad of ways for real estate agents to leverage new technologies to get buyers through the doors. In order to broaden the horizons of real estate customers, Luther Ragsdale has embraced the nontraditional platforms that are changing the real estate industry.

Websites make it easy for anyone to view inventory and see what’s available. Along with photos and detailed descriptions of the properties, you can find tax and purchase history, school ratings and other neighborhood info. Better availability of property-related data has created efficient markets for sites offering value-added information such as sales histories, property renovations, historical photos, and nearby planning permits. In addition to that, all of those sites have apps too, a technology that keeps you informed without having to do a thing. You’ll get notifications about new properties and listings that fit your search criteria.

If the present is any indication, Luther Ragsdale predicts that the real estate nontraditional platforms will continue to evolve. But, when it comes to legal contracts, most buyers will continue to want an agent in their corner. Namely, in 2017, somewhere around 51% of homebuyers found their property online. However, while the process might have started online, 87 percent of people still worked with an agent to find their home. So, as long as agents keep up to date with emerging real estate trends and developments, there will always be a place for them in the industry.