How to Build Your Real Estate Blog

The internet is by far the most popular way for buyers to look for the right home and find the right real estate agent. A 2018 publication by the National Association of Realtors revealed that 93% of prospective homebuyers look online for property information, and 73% did so on a mobile device. That means, digital marketing is no longer optional for successful real estate agents. Whether you are starting a brand-new blog for your real estate business or looking for guidance to spruce up a blog that’s been a bit neglected, Atlanta real estate coach Luther Ragsdale is here to help. With these great real estate blog ideas, you’ll be able to hit the ground running and never look back.

If you do not have an online presence in today’s real estate market, you’re missing out on a wide audience. Writing a blog is a great way to stay in touch with your customers and harness the power of content marketing. Many real estate agents are so focused on obtaining actively searching leads, they neglect the tons of people in the early stages who hop online to research the answers to their questions. The right real estate blog ideas can generate a stream of valuable content that will attract readers and build your local following.

To be a successful real estate agent, you need to constantly generate real estate blog ideas for your website. Maintaining a real estate blog that attracts and educates home buyers and sellers in your area will build your reputation and credibility, providing you with a chance at closer engagement with potential leads. Creating content about your immediate neighborhood, especially in a market sector where you are operating is a great real estate blog post idea that will help you to generate traffic and leads. For instance, Luther Ragsdale often writes about Atlanta local attractions. The truth is, you are not only selling homes, but you are also selling experiences people will have when they buy homes in such a community. Another great real estate blog post idea includes writing on the best places to eat in the environment, best parks in the area, best golf course communities, best coffee joints, local getaways and day trips.

Interactivity is one of the best ways to make readers keep coming back. You can create real estate blog post ideas from popular questions that people ask in the real estate niche, or you can encourage a dialogue that will build a relationship with potential clients by asking your readers for their real estate questions. For more real estate blog ideas, visit Luther Ragsdale blogs.

Summertime Housing Market

Summer is a good time for a lot of things, but is home selling one of them? Well, according to Atlanta real estate coach and self-made multi-millionaire Luther Ragsdale, the summer can be an awesome time to sell a home. The fact that summer is a good time to sell a home is not only exclusive to Atlanta, but is actually a great time to sell in most places. However, selling a home in the summer can also be a bit tricky, mostly because there's just too much going on during the summer to pay close attention to selling a home. If you’re thinking about selling a home during the summer, it’s extremely important to know what the top tips are. Here, Luther Ragsdale breaks down the most important things to know if you’re looking to capitalize on the summer’s red-hot market activity.

Non Traditional Real Estate Platforms

Real estate is just starting to see its potential for tech-driven innovation and disruption in the US. With thousands of properties being bought and sold every weekend, standing out from the crowd has become harder for real estate agents. In this article, Atlanta based real estate coach and CEO Luther Ragsdale explores how real estate has changed and where it might go from here.

While new technologies promise an immersive, unprecedented buying experience, increasingly sophisticated buyers have grown accustomed to getting more detail about properties than ever before. The current real-estate landscape offers unprecedented information for buyers and a myriad of ways for real estate agents to leverage new technologies to get buyers through the doors. In order to broaden the horizons of real estate customers, Luther Ragsdale has embraced the nontraditional platforms that are changing the real estate industry.

Websites make it easy for anyone to view inventory and see what’s available. Along with photos and detailed descriptions of the properties, you can find tax and purchase history, school ratings and other neighborhood info. Better availability of property-related data has created efficient markets for sites offering value-added information such as sales histories, property renovations, historical photos, and nearby planning permits. In addition to that, all of those sites have apps too, a technology that keeps you informed without having to do a thing. You’ll get notifications about new properties and listings that fit your search criteria.

If the present is any indication, Luther Ragsdale predicts that the real estate nontraditional platforms will continue to evolve. But, when it comes to legal contracts, most buyers will continue to want an agent in their corner. Namely, in 2017, somewhere around 51% of homebuyers found their property online. However, while the process might have started online, 87 percent of people still worked with an agent to find their home. So, as long as agents keep up to date with emerging real estate trends and developments, there will always be a place for them in the industry.