Real estate
is just starting to see its potential for tech-driven innovation and disruption
in the US. With thousands of properties being bought and sold every weekend,
standing out from the crowd has become harder for real estate agents. In this
article, Atlanta based real estate coach and CEO Luther Ragsdale explores how
real estate has changed and where it might go from here.
While new
technologies promise an immersive, unprecedented buying experience, increasingly
sophisticated buyers have grown accustomed to getting more detail about
properties than ever before. The current real-estate landscape offers unprecedented
information for buyers and a myriad of ways for real estate agents to leverage
new technologies to get buyers through the doors. In order to broaden the
horizons of real estate customers, Luther Ragsdale has embraced the nontraditional
platforms that are changing the real estate industry.
Websites
make it easy for anyone to view inventory and see what’s available. Along with
photos and detailed descriptions of the properties, you can find tax and
purchase history, school ratings and other neighborhood info. Better
availability of property-related data has created efficient markets for sites offering
value-added information such as sales histories, property renovations,
historical photos, and nearby planning permits. In addition to that, all of
those sites have apps too, a technology that keeps you informed without having to
do a thing. You’ll get notifications about new properties and listings that fit
your search criteria.
If the
present is any indication, Luther Ragsdale predicts that the real estate nontraditional
platforms will continue to evolve. But, when it comes to legal contracts, most
buyers will continue to want an agent in their corner. Namely, in 2017,
somewhere around 51% of homebuyers found their property online. However, while
the process might have started online, 87 percent of people still worked with
an agent to find their home. So, as long as agents keep up to date with emerging real estate trends and developments, there will always be a place for them in
the industry.
