The internet and the immense amount of information available
instantly, have radically changed the process of generating value and the
perception of the need for a real estate agent. Although there’s no one secret
to succeeding in real estate, here real estate coach Luther Ragsdale shares
some tactics that could put you on the right path.
One of the biggest challenges nowadays is being able to
differentiate and generate greater value than direct and indirect competition,
be it other agents, web portals, direct sales or new real estate brokerage
services.
Despite the enormous change in the competitive environment,
there is still room for the development of competitive advantages, just for the
simple fact that customers are still people, only now they are more informed,
know the market better and tend to be more demanding when it comes to
perceiving value in a service and therefore hiring and paying for it.
